Energy Facility Site Evaluation Council

I redesigned and rebranded the public website for Washington Energy Facility Site Evaluation Council, which is a state level branch of a federal department that oversees privately run energy production facilities from siting and surveying pre-construction, through decommissioning at end of life. The process is complex, often spanning many years and at the scrutiny of the public who live in the communities near which prospective sites are being considered. While the public had long been complaining that it was too hard to find information on the old website, the internal staff also had trouble managing it.

I collaborated closely with an expert content strategist to develop a new OOUX framework for EFSEC to use to conceive of the various steps and stages of the siting process. My UX concept for the improved site would attend to the majority of users needs and the effort would build goodwill with the communities that often felt unseen by the agency because they were unable to meaningfully engage. I created a deep library of visual styles and design system to support the complex workflow and to keep the content accessible to low-information and experienced users alike, as well as meeting a11y standards.

This process began with leading multiple workshops and focus groups for branding and identity, design thinking and solutioning as well as prioritization when our good ideas fell out of scope with the limited time and financial constraints (to be revisited in the next fiscal period).  

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