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In 2024, my agency Anthro-Tech was contracted by the Washington Office of the Secretary of State to bring our human-centered design methodology to the department and to make improvements to the ways that state and federal elections are organized, planned, and administered in the state of Washington.
Leaning heavily on quantitative and qualitative data gathered in multiple rounds of user testing, focus groups and stakeholder interviews, I streamlined multiple workflows for both prospective candidates and OSOS staff who oversee the creation and distribution of up to 40 different voters pamphlets per election.
Developed service ecosystem maps to highlight painpoints and opportunities for improvement. Workshopped to define scope and prioritize solutions to test with live users and delivered improved designs and guidance for both digital and print workstreams within the Secretary of State’s office.
These two service blueprints compiled hours of stakeholder interviews as I mapped out the first ever birds-eye view of the internal processes across five workstreams to create and deliver Voters Pamphlets to your kitchen table. These provided a lot of insight into where friction and painpoints occured, and what opportunities there might be to relieve them.
The redesigned pamphlets were tested at several sites across Washington State with real voters for effective wayfinding, accessibility and legibility, visual presentation, and general usefulness with great success.
Likewise, the improvements to the candidate portal VoteWA was tested with live users that had previously run for office or intended to run for office. Users had very little difficulty navigating the improved UI.
In addition to the pamphlet and candidate portal improvements, I designed a mock ballot to match for a real voting exercise where participants were asked to find specific information in the pamphlet based on their districts.
Based in Seattle, WA